Loveblock

Loveblock

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Loveblock is a New Zealand wine producer with vineyards in both the Marlborough and Central Otago wine regions. It was founded in 2012 by Kim and Erica Crawford, who had previously created and sold one of New Zealand's largest wine brands, Kim Crawford. Loveblock was officially established in 2012 after the end of a restraint-of-trade agreement, which had prevented Crawford from making wine for a number of years following the sale of his eponymous brand.

Organic farming and winemaking is Loveblock's focus. The 72-hectare (178-acre) estate vineyard is located in the Marlborough sub-region of Awatere Valley and is planted mainly to Sauvignon Blanc, Pinot Gris and Riesling. The company also owns the 9-ha (22-acre) Someone's Darling vineyard in Central Otago, which is planted mostly to Pinot Noir.

Beyond the familiar varieties, Loveblock has explored grapes which are not as common in New Zealand and makes wine from Gewürztraminer, Moscato and Chenin Blanc.