Since 2007, this wine is released as Walla Walla Valley. In older vintages, it was labeled under different AVAs: Columbia Valley, American Merlot (1996) or Washington State.
- Critics have scored this as one of the top 5 Washington wines: Wine Spectator gave the 2014 vintage a score of 91.
- This is the most expensive wine made from Merlot in Walla Walla Valley. The price has been stable over the past year.
- This is the sixth most sought-after wine from Walla Walla Valley (in terms of user searches). The popularity of this wine has increased considerably over the past year.